STEP 2 : Increase Page Rank

By Stas Bekman.

In theory, if your site contains good quality content, you should not spend any time trying to meet the requirements of the search engine. After all, why should we waste time on something totally irrelevant to what you do. Ideally, you should spend all your time writing great material and thus contribute more to the world community. But the reality is very different from theory. Mainly due to the search engine abuse of the system, now must play by the search engine rules, if you want your site to show up at the top of search results. Of course, you do not need to rely on search engines to bring traffic to your site, but for many this is a major source of traffic.

In this article we have included a list of techniques that should help improve the positioning of the site. Some of the suggestions in this article shall apply only to the Google search engine optimization. As of this writing most of the search engine source of traffic comes from Google. However, optimizing your Google, you are more likely to have a right for other engines as well.

This article covers 12 things to do to improve your site's page ranking. I also wrote an article explans what are the 12 things NOT to do to improve your Google Page Rank.
12 Things to do to improve your site Google Page Ranking

Content is king. Search engines love fresh and quality content, because it is what users want - more new things to read every day and every hour. When the site changes frequently - search engine crawlers come back as often as well. Of course, generating new content that has raised the possibility that more pages will be found.

Once you've generated content, here is what you can do for your site have found more often by new visitors:

1. Use Google Sitemaps to see how Google sees your site, when it was updated, if you have any problems on your site, so I wrote an article on this theme: improving your site's ranking in Google Sitemaps. You also want to provide a site map to your visitors.
2. Joining communities relevant to the content of your site. Visit their forums and mailing lists, and help others by answering their questions, posting links to your site if they contain useful information for your answers. Usually it is possible to have a signature, where you can link to your site. But be aware that more and more sites to implement a new link attribute rel = "nofollow", which tells Google (MSN, Yahoo and other sites) not to count links to your site's ranking credit. This is to avoid comment spam. You can find the details here: Official Google Blog: Preventing comment spam.
3. The head section of the document should include meta entries for the keywords and description. Although it was said that the keywords meta-item has little or no weight with Google, but it is still useful with other search engines. Also make sure that the title of the document includes the most important keywords and phrases, as Google makes a strong weight to that. Key words must be included in the H1 and H2 header voices, and even once in bold, italic once and, if possible, the URL.
4. Spell check your content. Google does not like it when the wrong words are used, as you try to fix automatically words to search. Some sites use the wrong words to get more traffic to their site. For example, "hign payment keywords" instead of "high paying keywords"
5. It 'been said that sites containing valid XHTML are favored by search engines. But at least should use valid HTML. Another thing to make sure that the site is readable by non-graphical browser such as Lynx and Links. Blind to use these surf the Internet and search engines for sites that are useful to more people. In fact, the search engine is available as text, so that things like the use of JavaScript, DHTML and Flash may make it difficult for the search engine to crawl your site.
6. Publish articles on other sites relevant to your expertise. Make sure that they link to your site. I am a little 'tired on presentation of my articles to other sites, then I end up with a problem of duplication and the possibility that a search engine that penalize sites for duplicate content. We hope that somehow we know where the content appeared in the first place. But I do not want to risk. So may be the presentation of unique items that are not displayed on my site is a much more secure.
7. Sometimes your site competes with many other sites for the same keywords. Instead of positioning your site for the same keywords, try to find keywords less competitive and some of optimizing your pages for those keywords. There are both commercial and free programs to help you do it.
8. Learning from competitors. Go to Google for search and keyword competition, open the first few sites with high Page Rank and analyze them, see what they have done differently than your site. Granted the site could be very popular and linked to many other sites, but more often than not reading through the source code of the site may tip off how to do better. And 'I know which sites contain links to this site by Google for search link: yoursite.com and you might want to try to get your site on those sites.
9. Since it is not enough to have a high level for your front page (Google offers several different degrees of page pages), once the site has been determined that it should seek other sites link to other pages on your site . For example, if you have a great site and there are segments that are different from each, trying to raise a page rank of sub-directory corresponding to those sections.
10. Have each page to link to various other pages on your site (crosslinking). This should be particularly useful for balancing the page ranking among the different pages on your site and, of course, that should help visitors find related content on your site.
11. Try entering some outbound links to sites of high quality in each document. Indicating a connection between the document and other sites that Google considers some quality sites. When connecting to these sites, try to include your keywords in these important links.
12. Analyzing log files and see who refers to you more. Try to find more similar sites. The referral information also reveals the keywords used to find your site. Often you find new keywords that you have not thought of when the targeted site. By using these newly discovered keywords you can create content that targets the unexpected traffic even better.

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